Performance of Top 5 Social Apps on Android in Nicaragua - Q4 2023

The fourth quarter of 2023 saw varied performance among the top social apps on Android in Nicaragua. Here’s a breakdown of the key metrics for the top 5 social apps: Facebook Lite, TikTok, TikTok Lite - Save Data, Instagram, and Facebook.

Facebook Lite experienced fluctuations in weekly downloads. Starting strong with over 61K downloads in late September, it saw a decline to about 14.9K by the end of December.

TikTok had a notable peak in weekly downloads, hitting 59.2K in mid-October. However, it ended the quarter with approximately 16K downloads. Weekly revenue for TikTok showed minor variations, peaking at around $2.5K at the start of the quarter and fluctuating between $1.2K and $1.7K towards the end.

TikTok Lite - Save Data also saw significant shifts in weekly downloads. It started with about 23K downloads in late September, peaked at 53.4K in early October, and ended the quarter with roughly 12.5K downloads.

Instagram maintained a relatively stable download rate, starting at 18.3K and ending at 12.5K. Its weekly revenue showed an upward trend, particularly in early December, peaking at $36.

Facebook had steady weekly downloads, beginning with 17K in late September and ending with about 11.7K in December. The weekly revenue for Facebook saw slight increases, peaking at $87 in late October and closing the quarter at $84.

These insights are based on data from Sensor Tower. For more detailed analysis and further insights, visit Sensor Tower.